Wednesday, May 6, 2015

SEO – A Continuous Process

Search Engine Optimization

Whenever I started to bring my blog into the folds of internet, I started worrying too how the world population will come to know about my blog. After referring many forum articles, I came to know about the methods of making aware the public about my blog. I learned about search engines, search engine optimization, visits, page views, page rank, SERP (Search Engine Result Position), click through rate, back links, alexa ranking, bounce rate, meta tags, keywords, and a lot more such technical terms related with the proliferation of my blog through internet, in other words the world wide web(WWW). 

Before publishing the blog at the internet, I almost performed all such technicalities. I selected certain keywords and placed them in the meta-tag code line. After a while, precisely to say after few months, my blog’s page rank developed and the visibility to the public considerably increased. I was very glad to see the positive tendency of my blog. My blog’s PR (Google Page Rank) increased from zero to 2. I started to monetize my blog placing ads on the site. Many bloggers followed my blog and frequently made their positive comments on the blog posts. Totally the situation was quite pleasant and it was going smoothly. I used to search the keywords what I have placed in my blog to see them in the front page of Google search result and became very happy on a successful result. 

 My concept about SEO (Search Engine Optimization) was not matured. I learned something from the internet and many forum postings; that is right. But I was still not having a precise idea about the maintenance of the SEO. I thought that I have done the necessary SEO aspects and it may stand intact for ever. But I was wrong. I realized that the SEO (Search Engine Optimization) is a continuous process. It is not a one- time obligation. We have to replenish the keywords time to time. The contents should be posted in a strictly timed manner. 

I got the light, when I failed to post with strict time interval, not maintaining the proper keyword phrases, etcetera. When I turned my attention to the content writing sites which offered attractive revenue share, I failed to attend my blog’s daily routines. As a result, the PR reduced to zero and the alexa ranking dropped to an unbelievable distance. 

Now I have realized that I have to take care of my blog in a daily basis. I have to post daily without any hesitation. The Content is the King: that is the primary lesson of SEO. Maintaining the keyword phrases according the new contents and building back links is a continuous process. So friends, don’t think that SEO is a One- time business, instead remember the slogan as “SEO – A Continuous Process”. 

 Image Courtesy: Google free image search- “http://commons.wikimedia.org/wiki/File:SEO-image-large.png “.

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